Introduction to Media Studies Essay Example | Topics and Well Written Essays - 500 words

Introduction to Media Studies - Essay Example Under the influence of a number of political, cultural, philosophical, and social factors a new bourgeois order emerged. With appearance of this order the relationships between public and private also transformed and the possibility of public discussions of existing situation became possible. Society understood the necessity of polemizing over crucial issues important for its development. That was the period when society learned to express its opinion. According to Habermas, public sphere was and must be characterized by the possibility of people to express that opinion, by common access to it, lack of any political or financial control, and the possibility to debate over general rules (1991; 435). Further capitalism influenced transformation of bourgeois public sphere as it determined an appearance of free competitive market. As a result new institutions specializing on active discussions, such as newspapers, magazine, salons where people got a chance to express this opinion have spread. However, Habermas points to the fact that public sphere underwent more profound transformation with evolution of capitalism. Fast social changes, industrialization of the cities, urbanization, and growth of educational level of society put public sphere into a new reality. Further the boundaries between public and private matters started blurring again and the prevalence of rational– critical debate that was an attribute of bourgeois society was substituted by consumerism. The status of a person was no longer determined by the ability to express valuable opinion regarding political questions and was substituted by the ability to buy and use things. So eventually public sphere has become a sphere of dominance of media and public opinion became dependent on media manipulation. What is more important that introduction of advertising made press, Television, and the Internet a means of trade, thus the initial function of public

Organisational Planning and Control Essay Example | Topics and Well Written Essays - 2000 words

Organisational Planning and Control - Essay Example In this similar context, planning related to an organisation also helps in exploitation of the accessible resources effectually and capably. It aids an organisation to determine the set of goals assigned. Framing of strategies, policies and statements broadly depends upon the process involved within planning and control measures (Davoudi, 2009). With this concern, this report intends to select, recognise and analyse the customers having transactions with Apple Inc. This report would also entail customers’ ability influencing the company by taking into concern of examining ‘Bargaining Power of the Customers’ concerning Apple. Moreover, evaluation of the ‘Customer Relation Management’ of Apple also frames as an objective of this report. Recommendations related to customer management and generation of greater customer value would also be included within the report. Identification and the Description of the Customers of Apple Incorporation Customers frame an important part of any organisation. Apple has incorporated certain deliberate measures and strategies to attract as well as retain its existing customers for a longer period. The passing years have become quite advantageous for Apple in terms of raising greater profit margins. In this context, Apple functions differently from its peers that have given it a top priority within the competitive market scenario (Cnet, 2013). Presence of retail stores act as a benefit to acquire personal details of the customers resulting in accelerating the sales of different companies by a significant level (Cnet, 2013). Retail stores frames the best medium to interact directly with the customers comprising the potential customers also. As stated in the news report published by Cnet (2013), around 50 million potential customers visits different stores of Apple, out of which, half of them has been viewed to be the first timer with regard to the application of Apple products Apple entails prioritised strategies as a form of customer relationship. Framing of the strategies in terms of customer services, after sales customer’s feedback, making the advanced technologies easier for the non-technical people and targeting the customer’s perception helps an organisation to meet the requirements of the targeted customers at large (Cnet, 2013). In the recent years, Apple has created a brand recognition which has supported the company to survive or to sustain within the downturn market situation that entails low market share and economic crisis. In this concern, it can be affirmed from a broader perspective that the company sustained due to the presence of its strong customer base. Apple has incorporated multiple factors to derive customer’s loyalty towards accessing its broad assortment of products. Factors such as extremely advanced designs, intensive products, spontaneous user experience and effective marketing strategies have helped Apple to foster customers†™